We make great products for cleaning clothes, showering, and bathing. But the hot water our consumers use to enjoy our products makes up almost 70% of the overall greenhouse gas footprint associated with our entire business.
Better, shorter, cooler - technology for sustainable clothes washing
In the drive to halve the environmental impact of our products, finding ways to reduce the amount of heated water consumers use during clothes washing is crucial.
We are looking to open innovation to help us: working with partners who have ideas for technological or design innovations that could improve the cleaning power of our laundry products at lower temperatures, or reduce the amount of water used to wash clothes.
Small actions really could make a big difference in this field – because millions of people use our cleaning products every day.
What do we need?
To meet our challenge, we need to reduce the overall amount of heated water associated with the use of our laundry products, by:
- achieving higher washing performance at low temperature
- reducing the levels of water required for efficient laundry cleaning
What we're thinking
We have some ideas for areas where innovation could meet this challenge:
What we need
We're open to working with partners who can help with the solutions we're already considering – or who have a technological idea we haven't thought of at all. But any solution must meet some key requirements:
If you have a design or technological idea that could help us meet this challenge, we'd like to hear from you(Link opens in a new window).