Personal care brands

Our personal care brands, including Axe, Dove, Lux, Pond's, Rexona and Sunsilk, are recognised and respected around the world. They help consumers to look good and feel good – and in turn get more out of life.

Axe Logo

Axe

Helping males keep a step ahead in the mating game.

Brylcreem logo

Brylcreem

Cutting edge or classic?

Dove logo

Dove

Celebrating beauty's diversity

Fissan logo

Fissan

Protecting your baby's skin

Lifebuoy logo

Lifebuoy

Accessible hardworking soaps and liquid gels. 

Lux Logo

Lux

Lux offers a range of highly appealing beauty products at a price you can afford.

Ponds Logo

Pond's

Helping to keep your skin looking and feeling naturally beautiful.

Radox logo

Radox

Radox bath and shower range. Make a little time for yourself.

Rexona logo

Rexona

Rexona gives you the confidence to handle whatever the day has in store.

Signal, Close Up

Signal, Close Up

Protecting and enhancing your oral health 24 hours a day.

Simple logo

Simple

Simple:
We believe
in goodness.

St Ives logo

St Ives

St. Ives: Harnessing ingredients from nature to give you fresher, more beautiful skin.

Sunsilk logo

Sunsilk

Sunsilk provides real solutions to women's everyday hair needs everywhere.

TRESemmé logo

TRESemmé

TRESemmé

Used by professionals

Vaseline  Logo

Vaseline

To help you enjoy great, healthy skin everyday.

VO5 logo

VO5

VO5: Style and care for your hair so you can express yourself with confidence.