TIGI makes an entrance in India
Movie stars and models helped TIGI’s Catwalk range secure its spot as a fashion favourite in a lucrative new market.
Catwalk range in Mumbai
TIGI took Mumbai by storm, launching its Catwalk range with a sensational show at India's premier fashion event.
The glamorous Lakmé Fashion Week was the perfect venue for the fashion-inspired brand to mark its Indian debut, and make a big impact on the country's beauty industry.
The show saw TIGI's International Creative Director Anthony Mascolo join forces with acclaimed fashion designer Christopher Kane to create a series of dramatic looks for the runway models using a plethora of Catwalk products.
Indian professional haircare grows
Catwalk's entry to India is TIGI's biggest launch since the salon haircare brand was acquired by Unilever in April 2009, and represents an exciting business opportunity.
"The Indian professional haircare market is the fastest-growing in the world," says Andrei Gemeneanu, Head of TIGI Global Marketing. "We were determined that this launch be noticed by the leading lights in India's fashion and beauty industry."
Full, long, amazing-looking hair
Anthony believes TIGI's rollout to salons across urban India offers great creative potential too. "Culturally, many Indian women prefer to wear their hair full and long," he says. "The climate too brings differences… and all this is empowering and exciting. It enables greater creativity and thought to develop amazing-looking hair."
With coverage in India's fashion bibles such as Vogue and Harper's Bazaar, Catwalk is already turning heads for all the right reasons. Since Unilever acquired TIGI, Catwalk has achieved great success with sales growing at 21% during the first quarter of 2010 across the UK, US, Italy, Germany and Australia.
